the ceo joins us from los angeles. good morning to you. >> good to see you. >> i'll start with the promise of free data. what's the catch? >> no catch. no gimmicks. we're giving every user 500 mega bits of free data a month at a minimum. they can earn more and add friends to freedom pop and earn 10 megs per friend. >> essentially they put down a fully refundable did deposit it says for the modem. as he said, 500 megabytes a month free. and then i guess $10 for each gig over that. that's not a lot of data, i wonder if you think the free part at least might lemt your audience. >> actually 70% of americans actually use less than 500 me megabytes on month on their cell phone. so from the broader market, it's sufficient. but data usage is going up. it's exploding. and the reality is our prices, if you want to buy 5 gigs, our prices are 30% cheaper than verizon orat&t. and there's no contract fees and no fluff. >> nationally you with 4 glt. why do this? i know you have some philosophical reasons behind it, you think the inte